Whenever the holiday season comes full circle I always enjoy searching for a new, creative product to add to my closet. It brings even more satisfaction to me when I can acquire clothing where the innovative design is synonymous with my personality. 2wenty5eight clothing is no exception to the rule with its urban wear that brings an aesthetic of ambition, vision, and professionalism that stands as the sinew of the brand. It was a beautiful day in the Los Angeles Arts District with my good friends Brian Bamuhaira and Kenny Oden who are the masterminds of the company. We shared laughs with the models, conversed about the Lakers, and did the best we could in the midst of transition to avoid the abnormal November heat while the sun set on First Street.
2wenty5eight….a work ethic, a lifestyle, a culture that speaks for itself.
What does 2wenty5eight stand for?
“2wenty5eight is a brand characterized by an affirmation of unwavering efficiency. We are about yielding positive results through effective time management while maximizing productivity and fostering creativity to catch our dreams. Our lifestyle is to simply FIND the extra hour & CREATE the extra day. It is not only a brand but a lifestyle that fosters the belief in working efficiently to find that extra hour’s worth of work that produces an additional day of time in your week. We are in a sense, perfectionists, time managers, economists, activists, organizers, leaders,and vanguards of success. We pay attention to the countless unseen details because we know that is what makes the difference between mediocrity and magnificent. Those who live by this lifestyle are the vanguards of success and self fulfillment, living their lives to their fullest potential.”
Who is your audience?
“We represent a generation of dreamers. Gone are the dull and vapid days of 24/7. This new generation of dreams works far beyond the extent of the clock. The world never stops and neither do we. 2wenty5eight is a brand that encourages us to work towards catching our dreams and making them reality, yet we know how to balance our lives effectively, integrating our professional, social, and moral responsibilities into a grandeur lifestyle. “
What products does your brand provide?
“The clothing in itself is a bold expression of the fashion lifestyle and culture. From soft cotton t-Shirts to racer back tank tops, from snap back hats to tri-blend crewneck sweaters and zip up hoodies. Both the crew neck sweaters and zip up hoodies each come with embroidered cross-stitching across the back with either words; Ambitious or Victorious. In the jungle of life we are bombarded with many obstacles in our pursuits of success, however, the individual must remain “ambitious” in order to be “victorious”. A simple equation to reach your dreams. As a result of the ambitious work ethic, victory is almost always inevitable. These are the themes of our dual sets of products to show that 2wenty5eight has a piece for everyone to express themselves.”
Do you have any new designs in the works?
“Coming soon are the “Mind in One Place, Heart in Another” design and the “Victory State” Collection with dual mascots. Be ready to choose your crew.”
“Wear it. Live it. Love. Find & Create….2wenty5eight.”
The Creed of 2wenty5Eight
In a time of war plagued by complacency and mediocrity, it seems that father time reigns victorious.
Through the hindrance of his pursuit of dreams and aspirations, he extinguishes the flame that ignites the inner soul.
Countless casualties have fallen victim to this historical tyrant.
Yet, there remains tales of mere mortals tapping into vitalities so divine, they rise above the pandemonium forever stamping their mark on history.
The creed of 2wenty5Eight is audacious! Its essence flares during the brightest of days.
Its remnants so powerful, it stains the present, leaving a mark so profound it bleeds through the woven tapestry we call time.
Its bi-product raises the bar everywhere. The aftermath resonates long after the physical and those that triumph creates a space of limitlessness.
Here! Regularities are cheap trinkets of the past. The days are conquered the hours are powerless and the seconds scream for mercy!
Heroes create the extra hour, and the Extra Day!
Follow 2wenty5eight On Twitter: @2wenty5eight
Photography: R. See Photography
R.C., also known as “R.See” is not your typical photographer. He has a unique one-of-a-kind approach that captures extraordinary moments that the average person would probably never notice. Although he specializes in shooting families and weddings, we felt that his style and story fits into the 2wenty5eight lifestyle. Be sure to checkout more of this work and others at RSeePhoto.com
Additional Photography: Nick Palmer (X Fortress Photography)
Overview: Provided by Brian D. of 2wenty5eight
Edited By: J. Thompson